From my understanding, Text Processing is about to make the intended audiences to fully understand the message tossed from the author to the viewer. In education, it is about to make the learners crystal-clear with all learning contents. I have some insights after reading the article "Text Processing: implications for online learning". First, create a good miro- and macrostructure, we undergo this process is to make it the learning site much easier to navigate and the content could be easier to understand. It is similar in a writing course that the instructors always require everyone to write essays with strong coherence and smooth transition from one paragraph to another. Second, speaks in the readers' language when teachers composing the expository text. It is a good idea to link the new knowledge with learners' background and previous knowledge.
I had taken an online course before. As the first time in an online setting course, I felt I had fewer patients when I do a course an on-site. I don't like to read the long paragraph on the monitor screen, so every time I have to read through a long article, I printed them in a hard copy. In the previous online course I have taken, I feel uncomfortable with the long instructions on the web page given by the instructor. It took me very long time to read through many paragraphs until I could reach the main point of the instruction and got to know what exactly I need to do. In the online teaching web page, it is very important that to make the content short and right on the point and avoid the information overload. If the information on the web page could be shorter and concise, learner would be easier to grasp the gist of the knowledge and feel comfortable/confident in the learning process. In addition, online instructor could make the content more related to learners' back ground, so learner could be more familiar, comfortable with new knowledge and develop his/her thought smoothly. For example, in this module 3, Dr. Beauain give a instruction "1) Gives an insight into 'text processing' and how you think that affects you as an online learner or how this will impact the development of your web pages (for personal, school or business use)", this instruction gives management students opportunity to better apply personal experiences into new learning concepts.
In developing the web page for business use, the concepts from "Text Processing: Implication for online learning" could be well applied. For example, web developer should make a clear site map for reader to navigate the web. More specific ways of creating business web site could be found on the following link: http://jlconsulting.com/articles/key-elements-of-a-good-website.php
1 comment:
I think the analogy of the marketing promotion campaign you used is very suitable to describe self directed learning. Students’ motivations can be enhanced through learning new knowledge in a more comfortable/ familiar context. To create this familiar environment, educators are definitely the key person to make it possible.
Also, I agree with your point that media technology will be a useful tool to motivate students in online learning. As technology is growing rapidly in this generation, more and more people enjoy using media technology such as flashes and videos to learn new knowledge because it can reduce lots of reading materials. Moreover, these flashes and videos are not too difficult to produce as more tutorial and software become available online. In addition to the Adobe Photoshop you have suggested, Adobe Photo Impact is another excellence tool to use.
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